Alliance-powered conservation
About SAPA
SAPA is an alliance built around one urgent truth: African penguins can still recover if people act quickly, collectively, and intelligently.
Who we are
We connect donors, scientists, coastal communities, educators, advocates, and conservation partners to support practical outcomes for African penguins and the marine ecosystems they depend on.
Why SAPA exists
The penguin crisis is too complex for one organization to solve alone. SAPA is designed as a funding, education, and public-action platform that helps trusted partners move faster.
Our mission
Protect African penguins and restore the marine ecosystems they depend on through conservation action, public education, science-backed advocacy, community partnerships, rescue support, and sustainable fundraising.
Our vision
A South African coastline where African penguin colonies are stable, marine food webs are healthier, and communities are proud stewards of ocean life.
Our values
Our work is guided by science, transparency, collaboration, and wildlife-first decision making.
Science before slogans
Urgency with hope
Local leadership
Radical transparency
Collaboration over duplication
Wildlife-first decision making
Education as conservation
Our model
SAPA raises flexible support, funds field priorities, translates science into public action, and reports back in plain language so supporters can see how concern becomes measurable conservation.
Commitment to science
Scientific claims, statistics, and campaign milestones are structured with source fields so staff can attach citations, advisory review notes, and update dates.
Commitment to transparency
SAPA publishes the basis for every public statistic, separates targets from verified results, and reports unrestricted operating costs alongside restricted program funding.
Leadership and advisory team
SAPA's launch team combines fundraising, seabird science, education, and community engagement expertise. Full board disclosures and conflict-of-interest policies should be published with final registration documents.
Aisha Naidoo
Founding Executive Director
Leads SAPA's alliance strategy, donor accountability, and partner-grant model after a decade in marine nonprofit fundraising and public campaigns.
Dr. Naledi Mokoena
Science and Monitoring Advisor
Reviews source notes, monitoring definitions, and research summaries so public communications stay accurate, useful, and transparent.
Lindiwe Jacobs
Education and Community Lead
Builds school partnerships, youth action kits, volunteer pathways, and responsible-tourism materials for coastal communities.